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Course Coverage - Strategic Management & Introduction to Marketing
Unit Overview - Strategic Management & Marketing Management
Class Notes - Unit Overview - Strategic Management & Marketing Management
Strategic Management - Concept
Class Notes - Strategic Management - Concept
Strategic Management - Supplementary Notes
Strategic Management - Summary Notes
Strategic Management - MCQ's
Strategic Analysis
Class Notes - Strategic Analysis
Strategic Analysis - Supplementary Notes
Strategic Analysis - Summary Notes
Strategic Marketing Planning - Analysis MCQ's
Strategic Formulation - I
Class Notes - Strategic Formulation - I
Strategic Formulation - II
Class Notes - Strategy Formulation - II
Strategic Formulation - Summary Notes
Strategy Formulation - Supplementary Notes
Strategic Formulation MCQ'S
Business Portfolio Analysis
Class Notes - Business Portfolio Analysis
Business Portfolio Analysis - Summary Notes
Business Portfolio Analysis - Supplementary Notes
Business Portfolio Analysis MCQ's
Strategy Implementation
Class Notes - Strategy Implementation
Strategy Implementation - Summary Notes
Strategic Implementation - Supplementary Notes
Strategy Implementation MCQ's
Introduction to Marketing: Concept, Approaches & its Importance
Class Notes - Introduction to Marketing: Concept, Approaches & its Importance
Introduction to Marketing – Core Concepts, Process, Trends &Tasks
Class Notes - Introduction to Marketing – Core Concepts, Process, Trends &Tasks
Introduction to Marketing - Supplementary Notes
Introduction to Marketing MCQ's
Segmentation, Targeting & Positioning - I
Class Notes - Segmenting, Targeting & Positioning - I
Segmentation, Targeting & Processing - II
Class Notes - Segmenting, Targeting & Positioning - II
Market Segmentation: Segmenting, Targeting & Positioning - Summary Notes
Segmentation, Targeting & Positioning - Supplementary Notes
Market Segmentation: Segmenting, Targeting & Positioning - MCQ's
Customer Value and Satisfaction
Class Notes - Customer Value and Satisfaction
Customer Value and Satisfaction - Summary Notes
Product Decision - I
Class Notes - Product Decision - I
Product Decision - II
Class Notes - Product Decision - II
Product Decision - Summary Notes
Product Decision - Supplementary Notes
Product Decision MCQ's
Product Life Cycle
Class Notes - Product Life Cycle
Product Life Cycle - Summary Notes
Product Life Cycle MCQ's
New Product development
Class Notes - New Product development
New Product development - Summary Notes
New Product Development MCQ's
Distribution Channels - I
Class Notes - Distribution Channels - I
Distribution Channel - I - Summary Notes
Distribution Channels - I MCQ's
Distribution Channel - II
Class Notes - Distribution Channels - II
Distribution Channel - Marketing Intermediaries - Supplementary Notes
Distribution Channels - Marketing Intermediaries - II - Summary Notes
Distribution Channel - Marketing Intermediaries - II - MCQ's
Distribution Channel - Previous Year Questions
Class Notes - Distribution Channel - Previous Year Questions
Advertising - I
Class Notes - Advertising - I
Advertising - II
Class Notes - Advertising - II
Promotion Decision - Advertising - Summary Notes
Promotion Decision - Supplementary Notes
Promotion Decision Mix - Advertising MCQ's
Promotion Decision - Previous Year Questions
Class Notes - Promotion Decision - Previous Year Questions
Pricing strategy - I
Class Notes - Pricing strategy - I
Pricing Strategies - II
Class Notes - Pricing Strategies - II
Pricing Strategies - Summary Notes
Pricing Strategies MCQ's
Pricing Strategies - Previous Year Questions
Class Notes - Pricing Strategies - Previous Year Questions
Publicity and Public Relation
Class Notes - Publicity and Public Relations
Publicity and Public Relations - Summary Notes
Publicity and Public Relations MCQ's
Marketing Communication Mix
Class Notes - Marketing Communication Mix
Marketing Mix - Supplementary Notes
Personal Selling
Class Notes - Personal Selling
Personal Selling - Summary Notes
Personal Selling MCQ's