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Course Coverage - Marketing Management
Unit Overview - Marketing Management
Class Notes - Unit Overview - Marketing Management
Introduction to Marketing: Concept, Approaches & its Importance
Class Notes - Introduction to Marketing: Concept, Approaches & its Importance
Introduction to Marketing – Core Concepts, Process, Trends &Tasks
Class Notes - Introduction to Marketing – Core Concepts, Process, Trends &Tasks
Introduction to Marketing - Concept & Approach - Summary Notes
Introduction to Marketing MCQ's
Segmentation, Targeting & Positioning - I
Class Notes - Segmenting, Targeting & Positioning - I
Segmentation, Targeting & Processing - II
Class Notes - Segmenting, Targeting & Positioning - II
Market Segmentation: Segmenting, Targeting & Positioning - Summary Notes
Market Segmentation: Segmenting, Targeting & Positioning - MCQ's
Product Decision - I
Class Notes - Product Decision - I
Product Decision - II
Class Notes - Product Decision - II
Product Decision - Summary Notes
Product Decision MCQ's
Product Life Cycle
Class Notes - Product Life Cycle
Product Life Cycle - Summary Notes
Product Life Cycle MCQ's
New Product development
Class Notes - New Product Development
New Product development - Summary Notes
New Product Development MCQ's
Distribution Channels - I
Class Notes - Distribution Channels - I
Distribution Channel - I - Summary Notes
Distribution Channels - I MCQ's
Distribution Channel - II
Class Notes - Distribution Channels - II
Distribution Channels - Marketing Intermediaries - II - Summary Notes
Distribution Channel - Marketing Intermediaries - II - MCQ's
Distribution Channel - Previous Year Questions
Class Notes - Distribution Channel - Previous Year Questions
Advertising - I
Class Notes - Advertising - I
Advertising - II
Class Notes - Advertising - II
Promotion Decision - Advertising - Summary Notes
Promotion Decision - Advertising - Supplementary Notes
Promotion Decision - Previous Year Questions
Class Notes - Promotion Decision - Previous Year Questions
Pricing strategy - I
Class Notes - Pricing strategy - I
Pricing Strategies - II
Class Notes - Pricing Strategies - II
Pricing Strategies - Summary Notes
Pricing Strategies MCQ's
Publicity and Public Relation
Class Notes - Publicity and Public Relations
Publicity and Public Relations - Summary Notes
Publicity and Public Relations MCQ's
Personal Selling
Class Notes - Personal Selling
Personal Selling - Summary Notes
Personal Selling MCQ's
Marketing Communication Mix
Class Notes - Marketing Communication Mix
Rural Marketing
Class Notes - Rural Marketing
Rural Marketing - Supplementary Notes
Rural Marketing - Summary Notes
Rural Marketing MCQ's
Consumer Behaviour -I
Consumer Behaviour - Models
Class Notes - Consumer Behaviour I & II
Consumer Behaviour - II
Class Notes - Consumer Behaviour- Models
Consumer Behaviour - Summary Notes
Consumer Behaviour MCQ's
Brand Management - I
Class Notes - Brand Management - I
Brand Management - II
Class Notes - Brand Management - II
Brand Management - Summary Notes
Brand Management MCQ's
Customer Relationship Management
Class Notes - Customer Relationship Management
Customer Relationship Management - II
Class Notes - Customer Relationship Management - II
Customer Relationship Management - Summary Notes
Customer Relationship Management MCQ's
Customer Value and Satisfaction
Class Notes - Customer Value and Satisfaction
Customer Value and Satisfaction - Summary Notes
E- Commerce
Class Notes cum Summary Notes - E - Commerce
Logistic Management
Class Notes - Logistic Management
Logistics Management - Summary Notes
Logistic and Supply Chain Management - Supplementary Notes
Logistic Management - MCQ's
Supply Chain Management - I
Supply Chain Management - II
Supply Chain Management - III
Class Notes - Supply Chain Management
Supply Chain Management - Summary Sheet
Supply Chain Management MCQ's
Strategic Analysis - I
Class Notes - Strategic Analysis - I
Strategic Analysis - II
Class Notes - Strategic Analysis - I
Types of Strategies
Class Notes - Types of Strategies
Strategic Marketing Planning
Class Notes - Strategic Marketing Planning
Strategic Management - Summary Notes
Strategic Management MCQ's
Service Marketing - I
Class Notes - Service Marketing - I
Service Marketing - II
Class Notes - Service Marketing - II
Service Marketing - Summary Notes
Service Marketing - Supplementary Notes
MCQ's Service Marketing